We kicked off the campaign at our NIL Open House, and the response was astounding. We witnessed the power of Aggie Nation in its full force. Thanks to the Aggie family, we've unlocked the incredible $300,000 match, and surpassed the new goal of raising $1.5 million!
Name, image, and likeness (NIL) support through our partnership with the Blue A Collective remains vital to enriching the student-athlete experience. The opportunity for Aggie student-athletes to serve their community while building their personal brand and professional network is invaluable for recruiting and retaining the next generation of Aggie greats.
Our work is not finished! Three simple ways for you to still get involved:
Activate a Membership: Become a member of the Blue A Collective today and earn exclusive member-only benefits, including access to special events, merchandise, and exclusive experiences.
Consider a One-Time Donation: If you are already a member or if a monthly membership doesn't make sense for you, a one-time donation is a great way to advance our cause. Every gift partners an Aggie student-athlete with a local community organization, making an immediate impact in Cache Valley.
Recruit Others to Follow Your Lead: It will require the strength of Aggie fans nationwide to advance our programs. Encourage your friends, family, neighbors, and colleagues who are passionate about Aggie Blue and Fighting White to match your support for the Blue A Collective
The Blue A Collective is a registered 501(c)(3) dedicated to supporting Aggie student-athletes in maximizing their NIL potential while fostering a positive impact on the community. By bridging the gap between athletics and philanthropy, the Blue A Collective provides meaningful partnerships, personal branding opportunities, and a platform for student-athletes to engage in charitable causes. Commitments to the Blue A Collective position Utah State University Athletics for success in modern-day collegiate athletics.
Our talented student-athletes work tirelessly to represent the university and community with pride. The Blue A Collective is the best way to directly recognize and reward our Aggies while positively impacting their lives and the lives of others in Cache Valley and beyond. Whether you’re an alumnus, fan, local business owner, or national brand, your contribution to the Blue A Collective has an immediate impact on recruiting and retaining the best student athletes.
At Utah State, we believe that when Aggie Athletics leads the way, the entire university shines brighter. Comprehensive sustained athletics excellence has the power to elevate every corner of our campus.
NIL now plays a significant role in driving athletics excellence. The impact of not only building winning teams, but also cultivating a highly visible and respected athletics program is profound. It elevates USU’s stature, draws more attention to our academic programs, and creates opportunities for everyone in the university community. The ripple effect is deep, and, as we continue to grow our athletic successes, we position Utah State to achieve even greater excellence across all areas of campus life.
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